---
title: "Product Catalogue"
canonical: "https://red-ant-documentation.refined.site/space/RET/33619969/Product%20Catalogue"
format: markdown
---
> Macro (toc)

## Overview

Sales associates can access the retailer's product catalogue through the 'Products' app. This enables them to view rich product information such as image(s), video(s), product description, price, availability, variants, and more. 

This information helps inform and educate the associate, so they can confidently recommend products to customers and ultimately increase conversion.

## Catalogue Structure

The product catalogue is defined using the following entities:

| **Data Type** | **Additional Info** |
| --- | --- |
| Territory | Primarily used to define customer segregation |
| Region | Defines a configuration for a set of stores |
| Store | Allows the retailer to associate stores to a specific region |
| Catalogue | Defines a set of products that are sold in a store, this can include product-specific tax codes / VAT, product-specific pricing, and product-specific discounts |
| Categories | Allows the retailer to define the product category structure within the catalogue |
| Products | Allows the retailer to associate products to categories within a specific catalogue |
| Variants | Allows the retailer to associate variants to products within a specific catalogue |
| Variant Store Stock | Allows the retailer to associate variant stock levels within a specific store |

> ℹ️ Example:
> ℹ️ 
> ℹ️ **U.S. (Territory)** - US does not wish to share its customer data with other countries
> ℹ️ 
> ℹ️ **California (Region)** - California has its own sales tax which is different from other states in the US territory
> ℹ️ 
> ℹ️ **California, Standard (Catalogue) / California, Outlet (Catalogue) **- California has 2 different types of store, that offer different pricing for their products
> ℹ️ 
> ℹ️ How a retailer defines their regions and territories will completely depend on how they wish to segregate customers, product information and configuration

### Territories

<details>
<summary>Territories - Data Structure</summary>

> Macro (excerpt-include)
</details>

### Regions

<details>
<summary>Regions - Data Structure</summary>

> Macro (excerpt-include)
</details>

### Stores

<details>
<summary>Stores - Data Structure</summary>

> Macro (excerpt-include)
</details>

### Categories

<details>
<summary>Categories - Data Structure</summary>

> Macro (excerpt-include)
</details>

### Products

<details>
<summary>Products - Data Structure</summary>

> Macro (excerpt-include)
</details>

### Variants

<details>
<summary>Variants - Data Structure</summary>

> Macro (excerpt-include)
</details>

### Variant Store Stock

<details>
<summary>Variant Store Stock - Data Structure</summary>

> Macro (excerpt-include)
</details>

## Learn More

- [Product Search](https://redantdigital.atlassian.net/wiki/spaces/RET/pages/346587176)
- [Product Sorting & Filtering](https://redantdigital.atlassian.net/wiki/spaces/RET/pages/345964612)
- [Product Details](https://redantdigital.atlassian.net/wiki/spaces/RET/pages/345899136)